A perception that is slowly building among website administrators is that infographics are losing their sheen or effectiveness. However, the truth is that infographics are still a good option for link building. A popular and effective way to present complex information in a visually appealing and easy-to-digest format, infographics are highly shareable and can be used to generate backlinks. Here are tips to effectively use infographics for link building.
Choose A Relevant Topic
Choose topics that are relevant to the target audience and that can be presented in a visually appealing way. This could be topics that are trending or that are important to the industry.
Conduct Research
Study the chosen topic and compile as much data and information as possible. Use reliable sources for data and statistics.
Design The Infographic
Ensure that it is visually appealing and easy to read. Use colors, fonts, and images consistent with the brand and that help to highlight the key points of the infographic.
Promote The Infographic
Use own channels, such as the website, social media accounts, and email campaigns, apart from reaching out to websites and influencers, with a request to share the infographic with audiences.
Monitor Your Results
Monitor backlink profile to track the results of the infographic-driven link building strategy.
Why Is There A Perception That Infographics Are Losing Their Effectiveness?
Though infographics have been effective for many years, a few reasons create the impression that they may be losing their effectiveness.
Saturation
Over the years, infographics have become increasingly popular, and as a result of the competition for attention, sites are saturated. This makes it harder for infographics to stand out and get noticed.
Poor Quality
Due to the rise in popularity of infographics, poor-quality designs and inaccurate data have flooded websites. This has led to a lack of trust among audiences and a decrease in the acceptance that was high earlier.
Lack Of Originality
Most infographics available online tend to follow a similar format and layout, making them less engaging and less likely to be shared.
Overuse
This is different from saturation; websites have begun using infographics as a substitute for other types of content, resulting in fatigue and a decrease in effectiveness.
To overcome the challenges mentioned above, it is important to create infographics that are original, of high-quality, and provide value to audiences. A good option is for websites to use infographics as part of a broader content marketing strategy including other types of content and tactics.
What Are The Alternative Visual Content Types To Infographics For Link Building?
Alternative visual content options besides infographics for link building, include the following types.
Videos
These are highly effective to engage audiences and earn backlinks. Create instructional or educational videos, product demos, or behind-the-scenes footage of business operations. Videos can be shared on the website, social media platforms, and YouTube, among other places.
Interactive Content
This includes quizzes, calculators, and assessments, and can be a unique and engaging way to earn backlinks. Interactive content can provide value to audiences and encourage sharing of content with others.
Images
High-quality images are an effective way to earn backlinks, especially when unique and relevant images are posted. Create custom images, such as charts or graphs, in the event of inability to source high-quality stock images.
Slide Presentations
Slide presentations are also a visually appealing way to share information and earn backlinks through platforms like SlideShare.
Data Visualizations
Charts or graphs and animated visualizations can be a powerful way to present complex information in an easy-to-understand format. This can also support blog posts or other types of content, that can then be shared on social media platforms.
When choosing visual content options for link building, it is important to consider audience and the type of content that will provide the most value.
How To Use Heat Maps Instead Of Infographics For Link Building?
Heat maps can be a useful alternative to infographics for link building, as they provide a visual representation of data that can be easily understood by audiences. Here are a few steps to follow when using heat maps for link building:
Collate And Compile Data
The first step in creating a heat map is to compile the data that needs to be visualized. This could include website traffic data, customer behavior data, or other relevant information.
Choose A Heat Map Tool
Various heat map tools are available online that can be used to create visualizations. Popular options include Crazy Egg, Hotjar, and Mouseflow.
Create The Heat Map
With the chosen tool, create heat map visualizations, that may require uploading of data, selecting of an appropriate template, or customizing the design.
Add Value
Add context or insights to provide additional information or explanation, which can help audiences understand the significance of the data and make the content more shareable.
When using heat maps for link building, ensure that the content is relevant, accurate, and valuable to the audience.
How 2d And 3d Mockups Are A Good Link Building Alternative To Infographics?
In addition to the above, 2D and 3D mockups can also be an effective link building alternative to infographics, as they provide a visual representation of products or concepts that can be easily shared and understood by audiences. Here are a few ways to use 2D and 3D mockups for link building:
Product Demos
Businesses that sell products online, can create 2D or 3D mockups to showcase products in a visually appealing way. This can then be shared on the website or social media platforms, and can be a valuable tool for earning backlinks from product review sites or blogs.
Conceptual Visualizations
Businesses that offer services or have complex concepts to explain, can create 2D or 3D mockups to help visualize the concepts. This can be especially useful for industries such as architecture or engineering, where complex designs can be difficult to explain in words alone.
Interactive Experiences
Creation of interactive 2D or 3D mockups allow audiences to explore products or concepts in a more engaging way. This can help increase engagement and sharing, and can be a valuable tool for earning backlinks from sites that focus on interactive content.
When using 2D and 3D mockups for link building, focus on accuracy and visual appeal. The goal should be to offer valuable information and insights to the audience.