SEO

what is anchor

Exhaustive Guide to Anchor Text for Search Engine Optimization

There is widespread agreement among SEOs that link building is one of the most productive ways to raise organic search results placement. Because it’s the most important trust signal, search engines favour sites with high-quality links when determining page rank. Backlink creation can be a powerful SEO strategy, but it can also be a time-consuming …

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Link Metrics To Check Before You Work On Backlinks

Link Metrics To Check Before You Work On Backlinks

Search engine optimization relies heavily on link building. The more trustworthy sites link to yours, the better. Since Google’s goal is to provide users with useful results, the search engine takes a site’s credibility into account when determining its relevance. Your site’s credibility will increase in direct proportion to the quantity and quality of the …

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mobile first indexing

How Mobile-First Indexing Works and Why It’s Important

What You Need to Know About Mobile-First Indexing Google gives greater weightage to websites that adopt a mobile first approach when determining search engine rankings. When did you last use a desktop computer to conduct an internet search? Searches conducted on mobile devices now outnumber those conducted on desktop computers for the first time. Google …

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