Exhaustive Guide to Anchor Text for Search Engine Optimization

what is anchor

There is widespread agreement among SEOs that link building is one of the most productive ways to raise organic search results placement.

Because it’s the most important trust signal, search engines favour sites with high-quality links when determining page rank.

Backlink creation can be a powerful SEO strategy, but it can also be a time-consuming and laborious process.

If, however, you have found the ideal link building partner capable of executing only White Hat Link Building, you need not worry. You’ve found the right place if you’re on the lookout for just such a companion.

The link and the surrounding anchor text are the most vital parts of a backlink.

Most times when creating backlinks, the anchor texts aren’t given much thought.

This causes them to achieve high rankings for unrelated keywords or keywords that don’t fulfil the intended purpose.

Anchor text was the most abused part of search engine optimization.

how to anchor text in word

To game Google’s early search engine optimization (SEO) algorithm, exact match anchor text was liberally sprinkled across multiple, unrelated websites.

Anchor text stuffing and target keyword stuffing were once white hat tactics, but they became black hat after Google’s Penguin Update and other algorithm updates.

If you build irrelevant and spammy backlinks to your website, Google, the big search engine dog, will basically give you a free ticket to hell.

A website that engages in such practises runs the risk of being de-indexed, at which point its visibility in search engine results will plummet and it will be difficult, if not impossible, to recover.

Anchor text, the surrounding text, is extremely important for search engines to comprehend the context and relevance of the linked website.

This means that Google is keeping a close eye on the quality and quantity of the links you’re adding to your site, as well as the anchor text that you’re using to promote specific pages.

Selecting relevant anchor text and incorporating it naturally into the text can have a significant impact on search engine rankings.

To improve your ability to construct backlinks, we will discuss herein the best methods for deciding upon anchor text.

In SEO, What Exactly Is Anchor Text?


Perhaps you’ve heard that Google and other search engines use algorithms to determine a site’s ranking. Google claims that when deciding where to place a page in search results, its algorithm considers over two hundred different signals.

Despite Google’s refusal to disclose all of its signals, years of research have shown that Anchor text is one of Google’s 200 or so ranking factors.

In order to provide users and search engines with a better understanding of the linked page, anchor text is an integral part of hyperlinking.

Anchor text is a type of bridging text that establishes a logical and semantic connection between two websites.

examples of anchor text

The use of anchor text to connect internal website pages is known as an internal link.

Links between two websites, also known as “backlinks” or “external links,” can be found on two separate pages.

Anchor text can also be used to connect to other resources, such as a PDF or DOC file.

Because we’re discussing how to improve search engine rankings, the anchor text will typically be a targeted keyword phrase.

Anchor Text – Eight Types


#1 Exact Match


When an external link is created, the anchor text should contain a keyword that is also present on the target page.

You can either boost your site’s rankings with exact-match anchor text or suffer a negative impact on your rankings if you overuse it.

When you use the term “content marketing” as an anchor text, you’ll be taken to an article discussing this topic.

Where Should You Put Anchor Text That Is An Exact Match?

In an effort to maximise the effectiveness of your exact-match anchor text, you should focus on strategically placing it on your most promising link opportunities, such as:

In-niche guest posts

The anchor text of a link included in the body of a guest post should be optimised for keywords. Choose a branded, non-optimized anchor text for the link in your author bio.

Internet pages used as a reference point

Anchor texts, both exact and partial, should be strategically placed on resource pages.

When working with PBNs, it is important to use both exact and partial match anchor text.

#2 Partial Match


When using a partial match anchor, only a portion of the target keyword is used to find a matching anchor.

An article on content marketing can be accessed via the anchor text “content marketing strategies” or “content marketing guide,” for instance.

#3 Branded


This is an example of branded anchor text, which refers to a specific brand.

#4 Naked Link


Naked link anchor text is a full URL used as a hyperlink.

#5 Generic


Generic anchor texts include “Learn more” and “Click here,” but there are many others. Anchor text of this kind is frequently used for calls to action.

These links should only use brand names, no descriptions, or broad terms as anchor text.

  • Directories with a fee
  • Standardized Lists
  • References in Business
  • News Statements
  • Niche Relevant Internet-based forum signatures and blog comments
  • Broadlinks for the site’s footer or sidebar
  • Connections in Profiles
  • Social bookmarking
  • Donations/Sponsorships

#6 Images


Google will use the text in the alt attribute of an image as the anchor text in a link.

#7 Keyword Variants


Alternate versions of your target keywords can increase the topical relevance of your anchor text profile.

If “SEO” is your primary focus, related search terms might include “what is SEO” and “SEO services.”

advantages of SEO and how to implement them

#8 Brand And Keyword Anchor


In order to increase the variety of your anchor text, try using your brand name as the anchor text

The Role Of Anchor Text In Search Engine Optimization


Let’s imagine you reread the Google co-creators’ collegiate paper from Stanford. There’s apparently a whole subheading devoted to “Anchor text” there.

Since Anchor text is necessary for Google’s PageRank algorithm, it has a substantial impact on search engine optimization.

what is the anchor text of this link

Anchors, as stated in the PageRank paper, frequently provide more accurate descriptions of web pages than the web pages themselves.

  1. Images, computer code, and databases, which can’t be indexed by a text-based search engine, may still have anchors.
  2. Anchor text for backlinks is said to originate organically from unbiased third-party sources, according to the originating document.

The problem is that waiting for natural backlinks is time-consuming and often unsuccessful. It is therefore crucial to employ an appropriate method when constructing backlinks.

When working with a link building partner to implement a link building strategy, it is essential that both the Anchor text and the linked pages be highly relevant.

As a result, the target keyword and LSI keywords may see an increase in traffic and rankings.

When put together, these factors can help you advance toward your professional objectives.

By the way, in the beginning, Google had trouble crawling and indexing file types like PDFs, Java, and documents. Since Google can now perform all of these functions, you can use the Anchor text to link to any of these resources.

You Should Stay Away From Both Linking To And Receiving Links From Potentially Harmful Websites.


A website’s backlinks are directly proportional to its quality and relevance, as I mentioned above.

If the domain that links to your website is harmful, it won’t matter how many links you have with targeted anchor text.

Spammy websites will be penalised by Google. Getting backlinks from sites with low Domain Authority and high spam scores is highly detrimental.

If Google determines that a large portion of your Anchor text appears on low-quality sites, it may penalise or demote your entire site.

Be sure to only interact with reputable, legitimate websites.

To find such a site, it is best to either work with a reputable link building agency as a trusted partner or to manually verify that the sites in question have a spam score of less than 5, 000 and at least 5,000 monthly unique visitors.

Always use pertinent anchor text when linking to sites whose reliability you question, and consider including the no-follow attribute as well.

By using the no-follow attribute, you can let Googlebots know that you don’t fully support the sites in question. The end result is that there will be no sharing of link value.

There may be times when you need to use a less reliable reference site as a link; in these cases, the no-follow attribute is a great tool to have at your disposal.

Integrate Only Relevant Text Into Anchors


Given that Google’s algorithm is among the most advanced in existence, it is able to determine whether or not the anchor text used in a link is relevant to the target website.

To illustrate the significance of relevance, consider the following example.

Since Google uses the anchor text to better understand the content of the page it is linking to, using irrelevant anchor text when building links may harm your rankings.

Google bots can get confused if there’s a big discrepancy between the anchor text and the page, and as a result, you might not get ranked for the right keywords.

Forget Google; providing such links to your readers will only frustrate them.

You Should Limit Your Use Of Exact-match Anchor Text


Building all of your links with the exact match anchor text could send the wrong message to Google’s algorithm.

In most cases, the content will look unprofessional if you insist on using exact match anchors.

Make sure the anchor text is descriptive and conveys the main idea of the linked page.

To make the link flow look natural, it’s best to have a list of related, brand, LSI, and long-tailed anchor text.

Verify The Surrounding Text For The Anchor You Used


Google’s bots can grasp the meaning of sentences and the connections between individual words. Because of the sophisticated algorithms used to understand and process natural language.

example of anchor text

Make sure the anchor text is used in a positive setting when incorporating it into the content.

Anchor text within the context of negative content may be interpreted by Google as a negative opinion of your site.

The anchor text and link to your site could appear in articles with a decidedly unfavourable tone. Stay away from that kind of material if you care about your search engine rankings.

Image-Related Text Used As An Anchor


We talked about the differences between in-text links to internal and external resources and non-text links. What about pictures, though?

Images can be used to create internal and external links. However, you cannot create a textual anchor when working with images.

The alt text, however, allows for this to happen.

The “alt” attribute serves as the anchor text for Google and other search engines. That’s why it’s critical to properly describe linked images with alt text.

Find out what an image link with alt text looks like below.

Explaining The Role Of Anchor Text In Link Building


Anchor text is typically the targeted keyword or a close variant that you’d like to rank for on Google.

When the anchor text and link to your website appear in the context of the content (typically a blog post) on another website, you have created a backlink.

When Google finds numerous high-quality websites linking back to your page using various variations of the target keyword, your page will rise in the rankings for that keyword.

Is there a way for readers and search engines to verify the validity of the backlink?

To verify the validity of the link surrounding any anchor text, simply move the mouse pointer over it.

The presence of a link to a website that has nothing to do with the anchor text used to create the link may be an indication of spam.

Similar calculations are used by Google’s algorithms to evaluate the value of a backlink and its anchor text.

When it follows links from one site to another, it:

  1. The link’s usefulness is verified.
  2. The link’s context is verified.
  3. It seeks out referring links that use the specified text as their anchor.
  4. The page’s authority is determined by the authority of the sites linking back to it.

For this reason, it is essential to construct high-quality backlinks. Another thing to keep in mind is that Google’s algorithms might flag unnatural activity if you construct too many backlinks with exact match anchors.

When constructing backlinks, it’s a good idea to experiment with different iterations of the anchor text (target keyword).

This will aid Google in determining the page’s topical relevance, allowing you to rank for more LSI keywords.

Where Can I Look For An HTML Document’s Anchor Text?


If you have a basic understanding of HTML, finding the Anchor Text that was used to create your backlink should be a breeze.

‘a href=”https://www.w3schools.com/”>

If you want to learn more about HTML and CSS, check out W3Schools.com.


The text between the opening and closing <a> attributes is the anchor text.

What Does Anchor Text Ratio Mean?


The method of constructing backlinks is inextricably linked to the proportion of anchor text used. How many different types of anchors are used to link to a website is an indication of the site’s overall backlink profile strength.

Anchor Texts are used by websites to attract links of various types. To learn more, click here.

The most typical examples include an exact match, a partial match, and a naked link.

An organically crafted profile of backlinks will use a wide variety of anchors.

There should be a healthy variety of anchor texts in your linking profile, but if links are built without considering the anchor text ratio and link profile, you may end up with an unnaturally high number of similar types of anchor texts.

Sites with such a high number of incoming links are seen as engaging in spammy practises by Google and other search engines, and may be punished as a result.

You need to keep an eye on the anchor text ratio because Google has gotten better at detecting artificially constructed links.

Make an effort to sound as natural as possible, and have your agencies refrain from using exact match keywords excessively.

To ensure that your link profile appears natural, we construct links from 100 percent unique sites using various versions of your anchor text. In addition, using a variety of anchor types can boost your search engine rankings.

In this post, I’ll describe the ideal anchor text ratio for constructing a high-quality link profile.

Benefits Of A Rich Link Structure


As I mentioned before, using a wide variety of anchor texts is one way to avoid raising red flags with Google’s algorithm.

Even though Google wants all websites to build backlinks naturally, you may find it extremely challenging to do so. A few well-placed backlinks can help you close the ranking gap with your rivals.

Link building strategies like guest posting and blogger outreach are commonly used.


You could have the SEO company create backlinks that are an exact match for your site’s content. I totally get it; you want high-volume search terms to justify the cost of creating each link.

However, it doesn’t seem natural if there’s a disproportionate number of exact-match anchor texts compared to other types of anchor texts.

Weirdly wondering how Google finds out about it. Their algorithm is the simplest explanation, but it’s far too complicated to be explained here.

Discover the depths of Google’s algorithm and the regularity of its updates by reading our article on the subject.

Anchor text that is an exact match to the targeted keyword can be overused, but this can hinder your organic growth if Google suspects you are engaging in a link scheme.

Search engine optimization specialists may advise using exact match keywords in anchor text.

Knowing the drawbacks of overusing exact match anchors, you can advise them to instead make strategic use of the anchor text by employing long-tail, generic, and brand anchors.

Naked URLs can be especially useful in certain circumstances.

But here’s the catch:

How can you make your website’s backlink profile appear more natural by using a wide variety of anchor text when constructing those links?

At first, this may appear completely improbable. However, there is a method to strategically construct these backlinks.

The types of links that are being built to your website should be investigated further.

Anchor Text Selection Guidelines For Different Link Formats


When you employ link building strategies like guest posting, blogger outreach, directory submissions, blog comments, author bios, and social media, you can expect a specific type of anchor link to appear in each case.

You wouldn’t want the generic anchor text “click here” if you were going to spend money on manual blogger outreach.

A long-tail or exact-match anchor is necessary to represent your link in this context.

You can hurt your SEO efforts by using weak anchor text in an attempt to make your links appear more natural.

Experts agree that this ratio is optimal for using anchor text.

  • Branded anchors 20%
  • Naked URLs 20%
  • Business Owners 10%
  • Generic Anchors 10%
  • Related Keywords 35%
  • Money keyword 5%

I’ll Explain The Best Anchor Text Ratio To Aim For When Employing Various Link building Strategies, Including Guest Posting (In-content Exact Match and Long-Tailed Anchors)


There is still a need for guest posting services, and there are companies that are meeting those needs while staying within the rules.

A dofollow in-content backlink is what you will receive with a guest posting.

However, the website owner will not accept a naked URL or brand anchor because it appears promotional on a blog.

The search engine giant is aware of this fact as well. Therefore, you shouldn’t take a chance on that.

Instead, you can try to get LSI anchors, or long-tail, for links in guest posts.

If you don’t use the same anchor text on multiple sites, you should be fine as long as the text is contextually relevant to its surrounding context.

Keep in mind that PBNs may consist of websites that accept brand and naked URLs as anchor text.

As you probably already know, Google frowns upon PBNs, and having a large number of links coming from one can severely stunt your website’s natural expansion.

Networking With Bloggers: Resources For Doing So (Brand, Generic, Long-Tailed Anchors)


Manual Choosing which sites to build links on is based in large part on the quality of the content they publish, making Blogger Outreach a step up from guest posting.

These are generally sites that have over 10,000 unique visitors per month from organic search and truly appreciate their audience.

Because of this, they reject any blog posts that aren’t directly related to their niche and generally prohibit any dofollow links within the text.

Considering the quality of these sites and the similarity of their readership to your target demographic, you may have to settle for an Author Bio link.

As promised, the deal with author bio links is as follows. In most cases, the link is embedded within the brand name and functions as a dofollow link.

If you must insert a link, make it one to the resource page rather than a page for a service or product.

Bloggers are always on the lookout for in-depth resources to link to in order to give their readers more of a picture.

When you have established trust with a website owner, you may be able to negotiate for dofollow links within the article itself.

Hyperlinks In Profiles (Naked URL and Brand Anchors)


The vast majority of links you acquire through profile-based link building will point to either a branded or naked URL.

Links like these are usually sourced from social networking sites or other platforms that permit users to set up a personal profile.

User profiles on some websites, like message boards, can include a link to a user’s own domain.

These sites, however, rarely offer “dofollow” links. However, the vast majority of website administrators do this, and it doesn’t cause any harm.

This blog post will continue our discussion of whether or not it is worthwhile to build links of a type besides dofollow.

Directories, Citations (Generic, Naked, And Brand Anchors)


To this day, citation and directory submissions remain useful link building strategies for local businesses.

The questionable value of these connections remains, however. Studies have shown, however, that these kinds of links are extremely helpful for local businesses’ online presence.

Links from online directories and citation resources typically use generic anchor text for their backlinks.

Such as “Visit Now,” “Click Here,” etc.

Sometimes you can even get a Branded Anchor text by linking the actual brand name.

Blog Commenting (Brand or Naked Anchor)


If you run a website, you might be used to receiving many comments.

I’m aware that some of them are obviously spammy, and that’s why we won’t be covering them here. We’re especially interested in genuine feedback that can be traced back to a specific product or person.

Naked links to external websites are sometimes allowed in approved comments.

Both of these methods are still in use today. This method is still useful for some websites.

However, it will feel unnatural and have a high risk of backfiring if you try to get an exact match or long-tailed anchor from the comments section.

When a webmaster sees a comment with multiple anchors, they typically delete it or mark it as spam.

Classification Of Content And Anchors


In the previous section, we covered the various link-building strategies and the anchors they employ. Where do these anchors typically point, though?

The following chart is a great resource for determining the appropriate anchor text for your website’s various page types.

Content-Specific Anchor Text Ratio (Homepage, Branded, Naked, Generic Service/Product Page, Long-Tailed, Generic, and Partial Match)

Long-Tail, Exact Match, and Partial Match Blog Posts

Trust that this gives you enough ideas to optimize anchor text when you go about building backlinks. Get in touch with experts if you’re still having trouble.

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