Go Beyond Cookie Cutters, Pick Sustainable Link Building Strategies That Work

link building strategies

Link building is considered as a pivotal point for SEO, the heart beat that drives a site up SERPs, contributing to better business outcomes. In a world, where it is difficult to quickly make out the difference between two business in the same domain, it is important to stand different. It is necessary to implement strategies that work, strategies that are not merely cookie cutters that everyone relies on for success.

Quick Overview Of Link Building Strategies

Here are some of the proven link building strategies that can be used; it is necessary to apply the strategies intelligently for outcomes.

  • Guest Blogging: Create high-quality content for other websites in same niche and include a link back to own website either in author bio or within the content.
  • Broken Link Building: Find broken links on other websites, and suggest own content as a replacement.
  • Skyscraper Technique: Create high-quality, comprehensive content that is superior to existing content on a particular or trending topic, and reach out to other websites to link to it.
  • Resource Pages: Find resource pages in same niche and request a link to own content or website.
  • Infographics: Create visually appealing infographics that other websites would be interested to share and link.
  • Collaborate With Influencers: Build an ecosystem of influencers in same domain, and request influencers to share the content with their followers.
  • Social Media: Promote content on social media platforms to increase the probability of the content being shared and linked.
  • Internal Linking: Ensure that the pages on the website are linked to each other internally to improve user experience and search engine visibility.
  • Directory Submissions: Submit website to relevant directories to build links and improve website’s authority.
  • Sponsorships: Sponsor events or organizations in same niche and request a link to own website from the competition/event pages on the website.

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Spotlight On 5 Strategies To Make A Meaningful Impact

As outlined, link building is an essential part of search engine optimization helping websites to rank higher in search engine results pages. The practice of link building involves use of inbound links from other websites that actually serve as “votes of confidence” from other websites. This sends out signals to search engines that the linked website is a valuable resource. We turn the spotlight on five of the most effective link building strategies to improve a website’s search engine visibility and authority.

Guest Blogging


The key to successful guest blogging is to identify websites that are relevant to the niche and have a large and growing audience. It is essential to note that a site should have an audience that is growing, which indicates that popularity is increasing. By contributing valuable content to such websites, it is possible to attract new visitors to own site while also earning a valuable backlink to improve search engine rankings.

When selecting websites to pitch for guest blogging opportunities, it’s important to research and ensure that the website has a good reputation with a high domain authority. It is necessary to ensure that the focus is on writing high-quality content that adds value to the website’s audience. It should not appear to be overly promotional, as this could be a deal breaker.

Skyscraper Technique


The idea behind this technique is to identify existing content on a topic that has already earned a lot of backlinks and to create a version that is more comprehensive, up-to-date, and appealing. In other words, the content should value beyond the popularity already held by the topic. Upon creating the skyscraper content, reach out to websites with links to the original content with suggestions to replace the link with a link to the improved version. This pitch needs to be powerful enough to convince websites that the content is refreshing and more valuable to readers. The key to success with the skyscraper technique is to create truly exceptional content that’s worthy of backlinks, as well as to identify websites that are likely to be interested in linking to the content.

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Broken Link Building


The idea behind broken link building is to identify websites in the same niche that have links to other websites that no longer exist, and to offer own content as a replacement. To find broken links, tools like Ahrefs or Broken Link Checker help scan websites in the niche and identify broken links. After the broken links are identified, reach out to website owners and suggest own content as a replacement.

The key to success with broken link building is to focus on creating high-quality content that’s relevant to the website’s audience and can serve as a valuable replacement for the broken link.



This link building strategy involves creating visually appealing graphics that other websites will want to share and link. The key to success with infographics is to create content that offers useful information not commonly available in websites, and needs to offer value to the reader in a format that is easy to understand in a quick glance. This will make the content share worthy.

To create infographics, tools such as Canva or Piktochart help design graphics following which it can be shred on own website and social media channels. Following this, reach out to other websites in the niche to offer the infographic as a resource that they can be shared with their audience.

The key to success with infographics is to create content that’s exceptional, share worthy, with data and statistics that are difficult to find elsewhere. Ensure that the infographics offer insights and information presented in a unique and compelling way.

Resource Pages


These are essentially collections of links to other websites or web pages that offer valuable information to visitors. Resource pages are popular among website owners as the pages improve website’s authority apart from the user experience.

To use resource pages as a link building strategy, identify relevant resource pages in the niche using tools including Ahrefs, Google, and Moz. After identifying relevant resource pages, reach out to the website owners and request inclusion of a link to own website on their resource page.

In conclusion, link building is a crucial aspect of SEO that can help improve your website.

Takeaways To Remember


Stay away from black hat techniques at all costs, avoid buying links, and do not fall for the trap of using links in comments. Rely on quality, and look at link building strategies that are sustainable. Link building will never deliver overnight results, it is important to be patient and focus on quality and reputation. The outcomes will follow eventually.

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