Methods To Carry Out Keyword Research With Google Trends

You are probably aware as an SEO professional, that selecting appropriate keywords is vital to ensure that a website gets the desired SEO outcomes.

However, this strategy will fall flat on its face if the right keywords relevant to the online queries about an industry are not identified.

While we can hope that this doesn’t happen, let me also give you tips on preventing it.

Simply put: Research. The secret is in doing targeted keyword research. So, what is the procedure?

If you have the right tool, keyword research can be a breeze. Google Trends was created precisely to meet this need.

First, let’s define Google Trends and then you will find it easy to see how it can aid in targeted keyword research.

So, Let’s Understand More About Google Trends

Google Trends is a helpful free tool to collect information from Google searches and compare the popularity of different keywords across different time periods and locations, among others.

It was originally conceived as a means to track and aggregate the interests of internet users across a variety of categories. But that wasn’t the end of it at all. Over time, Google Trends has evolved into a cutting-edge data-analysis tool that can account for the public’s reaction to breaking news and other trending topics in real time.

Google Trends allows you to quickly zero in on industry-specific keyword usage online by setting a time frame, such as the last week or the previous year.

The Benefits Of Using Google Trends

If you want a quick and painless way to check out the popularity of a particular search term or topic, Google Trends is your best bet.

Tracking user search activity, validating search volume for various queries, and using historical data to gauge a topic’s popularity are all possible with this tool. The resource is constantly updated, and its free.

You can quickly learn how to use Google Trends. A search for a specific query will return a graph with values from 0 to 100.

A search popularity index of 0 indicates a low search volume and a search popularity index of 100 indicates the peak popularity of the topic. If there were a lot of hits for the keyword, the number would be higher. You should therefore pay special attention to search terms that rank in the top 100.

This makes keyword research much easier.

The Inner Workings Of Google Trends

Let me show you how to use Google Trends for keyword research.

Access Google Trends.

Choose a destination, for instance, the United States, at the top right.

Just type in the search term after you’ve found the spot. For the purpose of illustration, I will pick “SEO.”

When you provide your inputs, Google Trends will automatically produce a graph for you.

Okay. There are four tabs available.

Next, pick a category.

Choose a channel and check out keyword frequency.

Scroll down to view a region wise report.

Below is a list of countries that have high search queries for this keyword. In terms of keyword popularity, the score can range from zero to one hundred.

To see the city-by-city breakdown, go to the “interest by region” section and click “region” in the top-right corner. Google Trends provides you with new information every time you change your location.

You can find “Related Topics” and “Related Queries” at the bottom of the page. Additional results matching your search criteria are displayed here.

A “Breakout” is available for each query, which provides additional information.

Select “top” from the “rising” menu. Like the Regional Report, this one also shows you the most frequently asked questions and most discussed topics. In this section, you will find the most popular search terms for the period you specified.

Any report can be saved, embedded, or shared.

Comparison Of Different Keywords And Trends

Let’s move on to contrasting search engine optimization strategies based on popular keywords. We already have the data for the term “SEO”.

Navigate to the top of the page. Select the compare tab, then type “Link Building” into the new search term box and hit Enter.

The graph now features two colours, each of which stands for a different set of keywords.

The regional reports are available below. We can look at more than two keywords at a time to compare their trends. Use the “Compare” button to add more terms to the list and conduct a comprehensive analysis tailored to your specific goals.

Google Trends’ Role In Keyword Research

Do you feel like you understand Google Trends now? Cool. Learn how this tool can improve your keyword research.

Search Volume Of A Specific Keyword

The volume of a keyword’s search indicates how frequently that keyword has been used in searches over a specified time period.

Given this scenario, your website’s chances of achieving a high search engine ranking can improve if you can organically incorporate keywords with a high search volume into the content.

By entering a keyword into Google Trends, you can see how that term’s popularity has changed over time.

If you use Google Trends, you can find out the keywords that are popular in your niche and seamlessly incorporate them into your writing.

Changing Patterns Across Seasons

Using the right keywords, the main purpose of keyword research is to increase site traffic. For this reason, optimal use of keywords in intended context is important for maximising effectiveness.

Consider hats as an illustration. Due to the near-daily nature of people’s quests for headwear, “hats” is consistently one of the most sought-after search terms. The opposite is true for the term “Christmas hats,” which experiences a peak in interest right before Christmas and then a decline in the following months. Because “Christmas” is a holiday-specific noun, and because people tend to stop searching for “Christmas hats” online once the holiday has passed.

The same method can be used to examine Google Trends for seasonal terms associated with your product line. The tool facilitates the development of advertising initiatives centred on these keywords, which in turn increases the likelihood of generating revenue.

In addition, you can quickly optimise seasonal landing pages on your site with keywords gleaned from Google Trends. Your website’s online visibility will be increased, making it easier for potential customers to locate your business among others offering comparable services.

Phase Of Keyword Popularity

Not every search uses the same keyword. Any time the popularity of a certain keyword begins to decline, another one quickly rises to take its place at the top. Knowing how long a keyword has been used frequently in your field is essential for strategic decision-making.

Forgoing this step of keyword research is a huge mistake that can instantly undo all of your SEO hard work. You may not end up being found in search results for the terms that are being used by your target audience.

It’s not a good sign, and luckily Google Trends is here to save the day.

We’ve seen how this tool can show the evolution of a keyword’s popularity over time. This will help you determine whether or not the popularity of a particular keyword was temporary, or whether it is gaining traction among web users.

Unicorn Keywords

Certain terms serve as a challenge. They might give the impression that they are effective. But including them in your writing won’t have much (or any) effect. A “unicorn keyword” describes a rare and valuable term.

For instance, this is the most common form of keywords for those seeking high traffic but low competition. These fleeting keyword phrases do nothing to increase your website’s traffic.

If you want to avoid using these words in your content, it’s important to first filter them out using Google Trends.

Local Search Engine Optimization

We cannot ignore location-based online searches for qualified lead generation. Get started with focusing on areas where you know you can increase sales of your product or service.

How do you go about that?

Determine which keywords are popular in a given region by consulting Google Trends, then work those terms into your content organically.

What Is Trending?

SEO is a dynamic field. Staying abreast of the most recent SEO practises is essential for success.

Google Trends’ “Trending Searches” section lets you see which queries have been trending in a given region over the past day.

This function allows you to produce content on currently trending subjects, which in turn increases user participation.

Forecasts Based On Google Trends

Google Trends does more than just keep you abreast of the latest trends; it also provides a glimpse into the future by synthesising the data that has already been collected.

With this tool, you can pinpoint the terms that will most effectively increase traffic to your site and organise your strategy accordingly. In this way, you can stay one step ahead of the game.

Video Search Engine Optimisation

First, let’s establish some verifiable information. To advertise their goods and services, 86% of companies use videos. This is an extremely high percentage; you simply cannot afford to ignore such a sizable percentage of your potential customers. Video SEO is a must if you want your videos to appear in search results for competitive terms. It’s important to keep in mind that different keywords will be used for different types of searches.

Google Trends allows you to switch between Web Search and YouTube Search with the click of a button. Video search queries and popular keywords are presented by the tool.

In this way, you can incorporate search engine optimization (SEO) keywords into your video titles and descriptions.

What You Need to Know About Google Trends

APIs For Google Trends

There is currently no openly accessible Google Trends API on your end. However, Google provides access to two dataset samples: one containing real-time data from the past week, and the other containing non-real-time data from as far back as 2004.

Most Popular Google Queries

Google’s daily list of top searches is always evolving. Google Trends allows you to see what people are searching for and then filter those results based on where you are located.