Link building strategies for ecommerce sites are different from those of other websites as ecommerce sites typically have a large number of product pages. This makes it difficult to create inbound links for each individual page. Additionally, ecommerce sites often face stiff competition from other retailers, making it challenging to rank highly on search engine results pages.
This calls for a shift in strategies to make link building more effective or bespoke in nature. Here are top link building strategies regarded as effective for ecommerce sites.
#1 Optimize Product Pages
One of the most important aspects of link building for ecommerce sites is to optimize product pages for search engines. This includes using relevant keywords in product titles and descriptions, as well as creating high-quality product images and videos. When product pages are well-optimized, they are more likely to appear in search engine results pages, which can attract more inbound links.
#2 Focus on Category Pages
Instead of focusing on individual product pages, ecommerce sites can also benefit from creating inbound links to category pages. Category pages typically have a broader focus than individual product pages and can attract more inbound links as a result. Additionally, links to category pages can also improve the overall authority and credibility of an ecommerce site, which can help improve search engine rankings for all pages on the site.
#3 Use Social Media
Social media can be a valuable tool for ecommerce sites looking to create inbound links. By sharing product images and other content on social media platforms, ecommerce sites can attract more visitors, leading to more inbound links. Additionally, social media can also help ecommerce sites build relationships with influencers and bloggers in the industry, which can lead to more inbound links.
#4 Build Relationships with Influencers
Building relationships with influencers and bloggers in the industry can be an effective way to create inbound links for ecommerce sites. Influencers and bloggers can help promote products and sites to their followers, leading to more inbound links and increased visibility for the site. To build relationships with influencers, ecommerce sites can offer to provide products for review or collaborate on content creation.
#5 Create Valuable Content
Creating valuable content can be a powerful way to create inbound links for ecommerce sites. By creating content that is informative, entertaining, or useful, ecommerce sites can attract more visitors to sites, resulting in more inbound links. Examples of valuable content for ecommerce sites include product reviews, how-to guides, and product or performance comparison articles.
#6 Leverage User-Generated Content
User-generated content, including product reviews and ratings, are an effective way to create inbound links for ecommerce sites. When users share experiences with products on an ecommerce site, they are more likely to share the content on social media or other websites, resulting in more inbound links. Additionally, user-generated content can also improve search engine rankings for ecommerce sites.
Link building for ecommerce sites can be challenging due to the large number of product pages and competition from other retailers. However, it is possible to create high-quality inbound links and improve search engine rankings, and increase visibility.
How To Use Videos To Build Links For Ecommerce?
Videos are a powerful tool for ecommerce sites looking to build links and increase visibility. Here are proven strategies for using videos to build links for ecommerce sites:
Product Videos
One of the most effective ways to use videos to build links for ecommerce sites is product videos. These videos showcase the features and benefits of products, helping drive sales and increase engagement. Additionally, product videos are shared on social media platforms and video sharing sites, leading to more inbound links for the ecommerce site.
Video in Content Marketing
Videos in content marketing help build links for ecommerce sites. For example, how-to videos offer a detailed demonstration on products and provide helpful tips related to products. These videos can then be shared on social media, embedded in blog posts, and used in email marketing campaigns, resulting in inbound links for the ecommerce site.
Explainer Videos
These are valuable tools for ecommerce sites looking to build links and increase visibility. These videos highlighting unique features and benefits of products and the manner in which something works. These videos can also be shared on social media and video sharing sites, adding to inbound links.
Optimize Videos for Search Engines
Videos need to be easily discoverable and rank well in search engine results pages. This makes it necessary to optimize videos for search engines. The use of relevant keywords in video titles and descriptions, inclusion of video transcripts and captions. Well-optimized videos are more likely to appear in search engine results pages, result in more inbound links.
Leverage Video Sharing Sites
YouTube and Vimeo are excellent options for ecommerce sites to build links and increase visibility. Uploading videos to these sites with links to the ecommerce site in the video description, help attract more visitors to the site.
Collaborate with Influencers
Collaboration with influencers and bloggers to create promotional about products is a good option. Influencers can help create engaging videos highlighting the benefits of products, resulting in increased visibility.
Videos are a powerful tool for ecommerce sites to create high-quality inbound links that can improve search engine rankings and increase visibility.
How To Make Use Of Seasonal Offers And Build Links To Ecommerce Sites?
Seasonal offers and promotions are a great way to drive traffic and increase sales for ecommerce sites. Strategies for making seasonal offers work towards building links to ecommerce sites include the following.
Seasonal Landing Pages
Dedicated landing pages for seasonal offers and promotions optimized for search engines can include targeted keywords related to the season, offer or promotion. These pages can then be shared on social media, email campaigns, and outreach to relevant bloggers, publishers and influencers in the industry to attract inbound links.
Offer Exclusive Discounts
Promo codes and exclusive discounts for seasonal offers can attract customers and encourage sharing details of the offer with friends and family. Additionally, by partnering with coupon sites and directories, ecommerce sites can reach a wider audience and attract more inbound links.
Collaborate with Bloggers and Influencers
Promote seasonal offers through influencers who typically create dedicated blog posts, social media posts and other content to highlight offers. This promotes the ecommerce site, resulting in more inbound links.
Use Social Media to Promote Offers
Social media platforms can be effectively leveraged to promote seasonal offers and promotions. Appealing graphics, images and videos shared on social media platforms including Instagram, Facebook, Twitter, and Pinterest can attract engagement and encourage customers to share details of offers.
Host Seasonal Giveaways
This is a great way to increase engagement and attract inbound links. Promote giveaways on social media and collaborate with bloggers and influencers in the industry to spread the word. By encouraging participants to share details of the giveaway on social media profiles, ecommerce sites can increase the reach and attract more inbound links.
Participate in Seasonal Events and Festivals
This is also a great way to attract inbound links and increase visibility. Attend events related to the season and promote seasonal offers and promotions to attendees. Visually appealing displays and exclusive discounts, can help ecommerce sites attract attention and encourage attendees to share details of the offer.
Seasonal offers and promotions are an effective, and relatively low cost tactic for ecommerce sites looking to build links and increase visibility. The above strategies can help ecommerce sites create high-quality inbound links to improve search engine rankings and increase visibility.